< Back
Lorna Caddy looks at the rules which govern advertising on Twitter in the UK and how they have been applied recently.
Mark Owen looks at recent amendments to the Direct Marketing Association Code.
The Financial Services Regulatory group discuss the FCA's view on financial promotions and social media.
Nick Cody looks at new EU legislation on the provision of food information to consumers.
Sally Annereau looks at the ICO's guidance on direct marketing and what it has to say about collecting a valid consent for marketing. More
Adtech
Advertising and marketing are the themes of this edition of Download. The UK sees moves underway in a variety of sectors, from food to financial services, to reinforce trust in how consumers interact with online commercial messaging. While the solution is not always more regulation, it is clear that regulators across the board are concerned to empower consumers to know when they are being marketed to and what will be done with their personal data.