Advertising, marketing and events during COVID-19

We look at the shifting landscape for advertising, marketing, sponsorship, and rights to broadcast events (real or virtual) as a result of the COVID-19 pandemic.

July 2020

6 Insights

6 Insights

Advertising: Who will get it right during COVID-19?

Looking at the challenges and opportunities in marketing and advertising for the rest of the year.

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Amending or terminating media licences during COVID-19 – a Dutch perspective

Considering the issue of media licences impacted by COVID-19 from a Dutch law perspective.

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Appointing media agencies: improving transparency, access and behaviours

How advertisers can improve their agreements with media agencies.

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Rights clearances for virtual events

Examining the different types of rights clearances needed to hold virtual events.

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UK advertising and marketing during the COVID-19 pandemic

Unpacking the special considerations for advertising and marketing during the COVID-19 pandemic.

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Will COVID-19 be a game changer for sponsorship agreements?

Options to vary or terminate existing sponsorship agreements and draft future ones in the context of COVID-19.

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