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Tim Pinto looks at the undercover world of Astroturfing! Have you ever read an online user review and wondered if it was genuine?
John Plant looks at the advantages for businesses on having a social media policy in place to protect themselves
Lorna Caddy explores the issue of who is liable for illegal user generated content and what can be done to reduce that liability.
Adam Rendle looks at best practice when engaging with children through social media
Adam Rendle looks at advertising through social media and the ASA's new online remit
Providing insight, guidance and debate on key developments in the media and technology sectors, and the legal implications for businesses
Social Media
2011 is destined to be the year when the regulators and the courts play catch up with the rapid evolution of social media platforms. Visit this space for commentary and suggested solutions around key issues including astroturfing; false or irresponsible advertising; hosting content not created by you; engaging with children responsibly; and employment and recruitment issues.